PHUONG NGO
PHUONG NGO
PHUONG NGO


Projects  



“Office In Astray” — NDSCLSD Spring 25  

“Protocolo: UNFILTERED” - RhapsodyxDelaverno

FORASTERO GENESIS — Lookbook 2025

“Zeitgeist”

“Santa’s Little Helper”

“Dolls of Borrowed Skin”

Concordia Fashion Business Association 24-25

“The Act of  Shattered & Mended Flesh”

Milmo Design — Summer 2024 Campaign

Milmo Design — Spring 2024 Campaign

Branding  


Phuong Ngo - Digital Portfolio
Milmo “The Daily” Campaign 2024
Concordia Fashion Business Association 24-25

Events & Leadership  


Cocktails & Connection — Jazz Night In Montreal
CFBA — Annual Emerging Artists Pop-Up



About
Let’s Connect ☺
Digital Content Portfolio


Creative Strategy — Art Direction — Content Strategy — Branding — Pre-Production & Post-Production





“Office In Astray” — NDSCLSD Spring 2025

Collaborative Creative Project  



Project Briefing


“Bianca's first day at NDSCLSD Co.. really just a regular day at the office, right?”

This shoot features models performing mundane office tasks with an "ironic" parody twist, highlighting exaggerated expressions and over-the-top performances to emphasize the absurdity of office life. The concept relies on expressive and dynamic portrayals from the models to bring out humor and storytelling in a mundane setting.
What I did:
Creative Direction
Campaign Strategy
Copywriting
Concept Development
Pre-Production Planning
Team Coordination & Scheduling
Location Scouting

Collaborators:
@rorycreelman — Photography, Post-Production
@vicxsan — Light Tech
@ndsclsd —  Designer
@heediko —  Styling
@alxmkup — Makeup
@emmaberrou; @__dopeassbitch — Hair
@f3malegenius — Assist
@bianca.condruz; @haileywell; @graham_o.p; @yugnat_; @ynessakho — Models
Pieces featured: @ndsclsd @atelierartifact @cindynero.ca @guerrero_sto @charlizetherrien


FORASTERO GENESIS: Coming From la Arenosa
& Angeles Caidos

Production Coordination  



Final Lookbook Project Briefing

This lookbook production brought together a team of 25+ creatives to execute two collections across dual minimalist sets. Models rotated between sets in tightly coordinated time slots, mimicking an assembly-line flow that reflected the structured yet fluid rhythm of the shoot day.

Alongside independent talent, agency-represented models brought additional range and professionalism to the casting, strengthening the overall impact of the presentation.

As Production Coordinator, Phuong Ngo managed the full scope of shoot-day logistics, from call times and model flow to real-time coordination between HMUA, stylists, and photographers, ensuring that every element aligned seamlessly to support the designer’s vision.

Agency-represented talents from: WANT Management, FOLIO Management, Montage Models, AMTI Agency, ICON Models, Forward Management

What I did:
Pre-Production Planning
Production Coordination
Team Coordination & Scheduling
Call Sheet & Timeline Management
On-Site Logistics: HMUA, Stylist & Model Liaison
Studio & Equipment Management


Collaborators:
Photography & Light Tech: @vicxsan; @nathanbrunet_photographie;
Art Direction: @vicxsan; @nathanbrunet_photographie
Production Coordinator: @https.phng
Light Tech Assist: @_celineducasse; @studiobhappy_
Designer: @forastero_genesis
HMUA: @jaysbeautyofficial; @nostalgiajustreturns; @mu.by.liv
Stylist: @saiint.francis; @nico.nxko
Agencies: WANT Management, FOLIO Management, Montage Models, AMTI Agency, ICON Models, Forward Management,  

Talents:
Collection 1: @aminmoghadamnejad; @thisdv; @van_.tea; @dakshsethh; @elvis.younes; @luis_ca.ge; @fllashyyy; @ntwarilovera_257

Collection 2:  ;@ynessakho; @callmedesire; @iamfranckl; @chris.everett; @evacdas; @mrayissi @9_better_.0; @ludwika.m_


“Protocolo: UNFILTERED” — Rhapsody x Delaverno Revival 2025

Rhapsody x Delaverno Collections Photoshoot


Project Briefing Live Campaign

A protocol broken. A performance undone. A visual dissection of duality.

This shoot explores the unraveling of curated personas with an “unfiltered” twist, highlighting the tension between performance and presence. Drawing from Lima’s underground chaos, the concept transforms ritual and glamour into something raw, theatrical, and deliberate.

What I did:
Art & Creative Direction
Concept Development
Campaign Strategy
Pre-Production Planning
Team Coordination & Scheduling
Team Liaison: Photographer, Stylist, Designer & Talents
Copywriting
Wardrobe & Styling


Collaborators:
@philippemanh — Photography, Casting & Post-Production
@rhapsody & @avernoclub — Design, Casting & Styling
@levnardvk, @patdelaverno — Wardrobe
@zach_unkn — Digitech
@rosemary_gosselin_styliste — Styling Assistants
@julius.cesaratto, @lucybarretto (via @mavenmodels) — Talents

Agency:  Maven Models
Studio Florida — Location

“ZEITGEIST”

Collaborative Creative Project with @labelled7701  



Project Briefing & Shoot Deck


Set in an abandoned fabric store at the world’s end, two girls stage an impromptu tea party. “Zeitgeist”, or “the defining spirit of an era shaped by its ideas and beliefs”, captures the defining spirit of our time where excess and decay coexist.

Defined as “the spirit of an era shaped by its ideas and beliefs,” Zeitgeist reflects our time’s contradictions: an age of excess, consumerism, and aesthetic obsession, even as the world faces environmental and societal collapse.
What I did:
Creative Direction
Campaign Strategy
Copywriting
Concept Development
Pre-Production Planning
Team Coordination & Scheduling
Location Scouting

Collaborators:
@labelled7701 — Designer, Styling
@mr_yingyang2.0 — Photography, Light Tech, Post-Production
@woloomo — Accessories, Assist
@ewwwwmakeup — MUA
@hannybabyy — Model
@leooovely — Model


“Santa’s Little Helpers” — Milmo Holiday  ‘24

Milmo Holiday 2024 Campaign



Project Briefing

Inspired by “Santa’s little helpers,” Milmo’s Holiday ‘24 campaign reimagined the models as hardworking “elves” who are always effortlessly stylish and always on the move. 

The idea here was to merge Milmo’s signature elegance and functionality with yet a playful charm, to add a level of contrast and a perfect spark to the season.

What I did:
Creative Direction
Styling
Campaign Strategy
Copywriting
Concept Development
Pre-Production Planning
Team Coordination & Scheduling

Collaborators:
Jordan Marcelino — Photography, Light Tech, Post-Production
Kenzy Ismail — Photo Assist, Strategy
Vinh Nguyen — Model
Grace Blacquiere — Model


“Dolls Of Borrowed Skin”

Collaborative Creative Project



Project Briefing Shoot Deck

A personal project and visual exploration of self-expression and conformity, this project reflects the struggle of shedding societal expectations to discover one’s truth. The "doll" symbolizes the roles we wear to fit in—a second skin molded by external forces.

Breaking free means unraveling these layers, embracing who we are at the cost of comfort and familiarity. This story is my ode to the delicate balance between individuality and belonging, capturing the journey to reclaim authenticity.

What I did:
Creative Direction 
Concept Development
Copywriting
Pre-Production Planning
Team Coordination

Collaborators:
@mr_yingyang2.0 — Photography, Light Tech, Post-Production
@mikanrako — Styling
@comprenable — Makeup
@imagamja —  Model
@citaciss — Model

Concordia Fashion Business Association 2024-2025


CFBA Executive Team 2024-2025 Photoshoot

Shoot Deck

For this team photoshoot, we want to position ourselves as trailblazers within the Montreal fashion, marketing, and creative community by producing something fresh and unseen. This is an opportunity for each participant to express their personal style, making it an experimental and collaborative exploration of fashion.

What I did:
Creative Direction 
Campaign Strategy
Concept Development
Production & Coordination
Pre-Production Planning
Team Coordination & Scheduling

Collaborators:
Ka Chau Wong (@mr_yingyang2.0) — Photography, Light Tech 
CFBA Executive Team — Pre-Production Planning 

“The Act of Shattered & Mended Flesh”


Collaborative Creative Project


Project Briefing Shoot Deck

A visual memoir of a body violated and ridiculed, this by far has been the most personal project that I have ever done. It explores the tension between rage and sorrow, identity and trauma.

Raw, fragmented imagery reflects this inner turmoil—distorted textures, stark contrasts, and undone compositions mirroring the chaos of breaking and healing. Beyond personal catharsis, this is a memo for every survivor—a space where pain is acknowledged, anger is valid, and healing is anything but linear.

What I did:
Creative Direction 
Concept Development
Production & Coordination
Pre-Production Planning
Team Coordination & Scheduling

Collaborators:
@tomas.dessureault — Photographer
@mikanrako — Stylist
@f3malegenius — Makeup Artist, Model
@zeadeepoku — Model
  


Milmo — Studio Campaign Summer 24

Milmo “The Duffle” E-Commerce Summer 2024 Campaign



Shoot Deck

Photoshoot created for Milmo Design’s Summer 2024 E-Commerce campaign. Clean studio lighting and editorial-inspired visuals highlight Milmo's refined designs. 

Models with neutral expressions and dynamic poses emphasize the collection’s structure and detail. Dynamic angles add intrigue, blending sophistication with fresh perspectives for an elevated e-commerce experience.

What I did:
Creative Direction
Styling
Copywriting
Campaign Strategy
Pre-Production Planning
Team Coordination & Scheduling

Collaborators:
Aidan Matthews — Photography, Light Tech, Post-Production
Jordan Marcelino — Designer, Post-Production
Alex Lyn — Photo Assist
Mikhail Butchercrooks — Model
Zoe Meliss — Model

Milmo — Spring 2024 

Milmo “The Duffle” Spring Summer 2024 Campaign



Shoot Deck

One of my most dated projects: Milmo Design — “The Duffle” Spring 2024 campaign. This campaign highlights The Duffle as a seamlessly integrated part of everyday life, following the narrative of our model Isabella through curated moments that combine elegance and authenticity. 

The visual direction blends polished editorial photography with candid, "caught-in-the-moment" captures, emphasizing a balance between sophistication and relatable storytelling and how The Duffle stands out in real-life scenarios. 

What I did:
Creative Direction
Styling
Campaign Strategy
Pre-Production Planning
Team Coordination


Collaborators:
Jordan Marcelino — Founder & Designer, Post-Production
Isabella Cammisano — Model


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