Cocktails & Connection 2024—A Jazz Night In Montreal

CFBA 2024 | Emmanuelle Lounge | November 7, 2024


Event Recap

A sold-out networking event with 220+ attendees, bringing together students, industry professionals, and CFBA alumni in an elevated jazz lounge atmosphere. Featuring keynote speaker Marla Scattolin, Co-Founder of CFBA & Head of Integrated Communications at L’Oréal Canada.

Key Achievements:
  • Secured CFBA’s first platinum sponsorship in 3 years ($10,000 worth of monetary & products) from Parasuco Jeans.
  • Led cross-functional operations & ensured flawless execution.
  • Booked keynote speaker Marla Scattolin, CFBA co-founder & L’Oréal Canada exec.
  • Sold out 220 tickets, with Tier 1 selling out in under 30 minutes.
  • Drove 584% IG engagement growth and an 8.6% follower increase in 2 months organically.


  • Role: Co-President, Operations Lead
    Collaborators: 
    CFBA Executive Team, Parasuco Jeans, L’Oréal Canada