Milmo “The Daily” Campaign 2024


Branding Guidelines



This project is a comprehensive branding initiative designed to showcase The Daily bag through creative storytelling and engaging visual narratives. By combining character-driven vignettes, functional demonstrations, and aesthetic sequences, the campaign highlights the bag's practicality, timeless design, and adaptability across various scenarios.

What I did:
Campaign Strategy & Content Creation
Creative Direction 
Production & Coordination
Pre-Production Planning
Team Coordination
Post-Production 


Collaborators:
Kenzy Ismail — Content Strategy, Content Creation
Jordan Marcelino — Pre-Production Planning, Post-Production
Isabella Cammisano — Model
Yasmine Hadidi — Model 



Key Concepts and Content: Functionality Focus, Mini-Narratives, Visual Aesthetics