Concordia Fashion Business Association 2024-2025
Branding Guidelines
Branding guidelines for Concordia Fashion Business Assosiation (CFBA) 2024-2025 — set of rules and standards that define how a brand should be presented to maintain consistency across all channels and touchpoints. These guidelines serve as a framework to ensure the brand's identity is cohesive, recognizable, and aligned with its mission, values, and audience.
What I did:
Creative Direction
Project Management
Branding & Campaign Strategy
Production & Coordination
Pre-Production Planning
Team Coordination & Logistics Scheduling
Collaborators:
Kenzy Ismail — Content & Branding Strategy
Amira Hached — Project Management
Kota Fukuda — Graphic Design
Adel Kasseb — Copywriting
Sarah Wakim — Content Creation
CFBA Executive Team — Business Relations, Internal, Events
Brand Identity
Bold, Creative, Professional, Leader, Innovative, “Backstage Pass”
Mission Statement
Our vision is to become the leading platform at Concordia University for aspiring fashion and marketing professionals. We aspire to cultivate a dynamic, inclusive community where students can explore their passions, connect with industry leaders, and develop the tools necessary to become future innovators in the global fashion business.
Vision
Statement
The CFBA aims to bridge the gap between students and the professional world of fashion and marketing. We strive to foster creativity, innovation, and collaboration by providing opportunities for hands-on experience, industry insights, and networking with professionals. Our mission is to empower students with skills and connections to thrive in the ever-evolving fashion industry.
Brand Voice & Values
Brand Voice: Unique way of speaking to audience
- Bold; Creative & Engaging
Values:
- Value 1: Community
- Value 2: Empowerment
- Value 3: Leadership
Brand Assets
Brand Color
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Color changes based on the season and upcoming event.
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Every event period revolves around a specific color.
Example
- Cocktails & Connection event period: Red
Typography
Helvetica variations in bold, italics & kernings.
Logo & Variations
Content Strategy
Content Pillars
Content Pillars serve as serve as the foundation of our content strategy
3-5 main topic themes that resonate with our audience and align with our brand's message.