“Santa’s Little Helpers” — Milmo Holiday  ‘24

Milmo Holiday 2024 Campaign



Project Briefing

Inspired by “Santa’s little helpers,” Milmo’s Holiday ‘24 campaign reimagined the models as hardworking “elves” who are always effortlessly stylish and always on the move. 

The idea here was to merge Milmo’s signature elegance and functionality with yet a playful charm, to add a level of contrast and a perfect spark to the season.

What I did:
Creative Direction
Styling
Campaign Strategy
Copywriting
Concept Development
Pre-Production Planning
Team Coordination & Scheduling

Collaborators:
Jordan Marcelino — Photography, Light Tech, Post-Production
Kenzy Ismail — Photo Assist, Strategy
Vinh Nguyen — Model
Grace Blacquiere — Model