“ZEITGEIST”

Collaborative Creative Project with @labelled7701  



Project Briefing & Shoot Deck


Set in an abandoned fabric store at the world’s end, two girls stage an impromptu tea party. “Zeitgeist”, or “the defining spirit of an era shaped by its ideas and beliefs”, captures the defining spirit of our time where excess and decay coexist.

Defined as “the spirit of an era shaped by its ideas and beliefs,” Zeitgeist reflects our time’s contradictions: an age of excess, consumerism, and aesthetic obsession, even as the world faces environmental and societal collapse.
What I did:
Creative Direction
Campaign Strategy
Copywriting
Concept Development
Pre-Production Planning
Team Coordination & Scheduling
Location Scouting

Collaborators:
@labelled7701 — Designer, Styling
@mr_yingyang2.0 — Photography, Light Tech, Post-Production
@woloomo — Accessories, Assist
@ewwwwmakeup — MUA
@hannybabyy — Model
@leooovely — Model